Environmental Consultants
Advisors to Industry and Government
WASTE, WATER, ENERGY, SUSTAINABILITY

Organics Marketing and Product Development

Based on ECs segmented market structure for recycled organics, including 9
main market segments, EC is completing a number of marketing and sales
development projects for recycled organics product manufacturers in 3
states of Australia. The projects include the following tasks:
 
  • Literature and technical product reviews including testing
  • Match product suitability technically with potential market segments
  • Review and develop professional marketing kits, brochures and collateral
  • Database potential customers in each market segment for each product type
  • Identify competitive profiles of competing products and organisations
  • Identify product gaps and make recommendations
  • Conduct market forecasting and market scenarios
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  • Consider Unique Selling Propositions (USP's) and market directly to potential customers including delivery of samples
  • Implement placement trials and generate sales
  • Conduct marketing events and workshops
  • Review product branding strategies
  • Survey and monitor customers and customer satisfaction
  • Project management
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