Compost Marketing and Product Development

Based on ECs segmented market structure for recycled organics, including 9 main market segments, EC is completing a number of marketing and sales development projects for recycled organics product manufacturers in 3 states of Australia. The projects include the following tasks:

• Literature and technical product reviews including testing
• Match product suitability technically with potential market segments
• Review and develop professional marketing kits, brochures and collateral
• Database potential customers in each market segment for each product type
• Identify competitive profiles of competing products and organisations
• Identify product gaps and make recommendations
• Conduct market forecasting and market scenarios

Consider Unique Selling Propositions (USP's) and market directly to potential customers including delivery of samples Implement placement trials and generate sales Conduct marketing events and workshops Review product branding strategies Survey and monitor customers and customer satisfaction Project management