EC Sustainable completed a number of market development projects for recycled organics product manufacturers in three states of Australia.

The projects include the following tasks:

• Literature and technical product reviews including testing
• Match product suitability technically with potential market segments
• Review and develop professional marketing kits, brochures and collateral
• Database potential customers in each market segment for each product type
• Identify competitive profiles of competing products and organisations
• Identify product gaps and make recommendations
• Conduct market forecasting and market scenarios
• Consider Unique Selling Propositions (USP’s) and market directly to potential customers including delivery of samples
• Implement placement trials and generate sales
• Conduct marketing events and workshops
• Review product branding strategies
• Survey and monitor customers and customer satisfaction
• Project management.